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An Overview of Marketing
(Duration: 4:00:00)
Price: $125.00
Course Code:
IHRDC_BEES_360
Course Catalog(s):
Course Provider:
IHRDC
Subscription Period [?]:
12 months
Description:
This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.
Sections:
    • What is Marketing?
    • The Marketing Process
    • The Marketing Mix and the Four Ps
    • Marketing and Strategy
    • Customet Value, Customer Satisfaction, and Loyalty
    • Marketing Ethics
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