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An Overview of Sustainable Management
(Duration: 4:00:00)
Price: $125.00
Course Code:
IHRDC_BEES_355
Course Catalog(s):
Course Provider:
IHRDC
Subscription Period [?]:
12 months
Description:
Sustainable management is managing a firm so that it generates profits for its owners, protects the environment, and improves the lives of the people with whom it interacts. The business case for sustainable management is that it can help a companys long-run profitability and success.
Sections:
    • The Marketing Plan
    • Developing Marketing Information
    • Market Research
    • Target Markets
    • Product Marketing
    • New Product Development
    • Pricing Strategies
    • Promotional Mix
    • Placement
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