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Strategic Marketing for Entrepreneurs
(Duration: 5:00:00)
Price: $125.00
Course Code:
IHRDC_BEES_313
Course Catalog(s):
Course Provider:
IHRDC
Subscription Period [?]:
12 months
Description:
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
Sections:
    • Describe the role of strategy and marketing in an entrepreneurial setting
    • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
    • Explain marketing basics, including the marketing process and the Four P's
    • Discuss the role of marketing in the discovery stage of a new venture
    • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
    • Discuss the role of strategic planning in the entrepreneurial process
    • Describe the key elements of a marketing plan
    • Outline the factors for success in creating a new venture business plan
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